The Global History of Capitalism

Case Studies

Global History of Capitalism: Case Study Series

Over the course of the project we will publish a series of case studies covering a wide range of global capitalism topics, which will be available to download for free on this page. These case studies may be used in teaching with appropriate attributions.

Berry Brothers & Rudd: Family, Reputation, and the Cultivation of the European Wine Trade

Author(s): Douglas Ajram, Charlie Harris, and Christopher McKenna. In association with the Oxford Centre for Corporate Reputation.

Between the Market and the Land: the Mechanisation of Quinoa

Author(s): Charlie Harris and Christopher McKenna

Burn Brightly and Fade Fast: The Story of Sun Records

Author(s): KC Harris and Christopher McKenna

Ching Shih and the Pirates of the South China Coast: Shifting Alliances, Strategy, and Reputational Racketeering at the Start of the 19th Century

Author(s): Charlie Harris and Christopher McKenna

Discounting Gold: Money and Banking in Gold Rush California

Author(s): Jonathan Tiemann and Christopher McKenna

Enclosing the English Commons: Property, Productivity and the Making of Modern Capitalism

Author(s): Charlie Harris and Christopher McKenna

For all the Tea in China: The English East India Company

Author(s): Charlie Harris, Jamie Haworth, Christopher McKenna and Sai Mirthipati.

From India to Europe: The Production of the Kashmir Shawl and the Spread of the Paisley Motif

Author(s): Ben Skarratt, Scarlett Mansfield, and Christopher McKenna

Gossip, Corporate Reputation, and the 1905 Life Insurance Scandal in New York

Author(s): Oenone Kubie, Rebecca Orr, Mara Keire, and Christopher McKenna. In association with the Oxford Centre for Corporate Reputation.

Holy Scarcity and the Management of Mecca

Author(s): Barclay Bram, Charlie Harris and Christopher McKenna

Making Money: Matthew Bolton and the Industrial Revolution in Coins

Author(s): Michael Leger and Christopher McKenna. In association with Walter Scott & Partners.

Mansa Musa I of Mali: Gold, Salt, and Storytelling in Medieval West Africa

Author(s): Charlie Harris and Christopher McKenna

Money, Cattle Hides and William A Leidesdorff: California before the Gold Rush

Author(s): Jonathan Tiemann, Oenone Kubie, and Christopher McKenna

Morris Motors: How Oxford became a Motor City

Author(s): David White, Jack Felton, and Christopher McKenna

Nestlé's Corporate Reputation and the Long History of Infant Formula

Author(s): Lola Wilhelm, Oenone Kubie, and Christopher McKenna. In association with the Oxford Centre for Corporate Reputation.

Organ Transplants at Cedar Sinai Medical Center, Los Angeles, and the Third Industrial Revolution

Author(s): Steven Yamshon, Oenone Kubie, and Christopher McKenna

Penicillin and the Antibiotic Revolution

Author(s): Daniel Rowe and Christopher McKenna. In association with Walter Scott & Partners.

Rhodes Must Fall: The Legacy of Cecil Rhodes in the University of Oxford

Author(s): Emma Day and Christopher McKenna

Robert Maxwell's Expectations Gap: Regulation and Reputation in the British Communications Industry, 1981-91

Author(s): Charlie Harris and Christopher McKenna

Sexual Harassment in the "World's Largest Store": Managing Macy's Department Store at the Start of the 20th Century

Author(s): Emma Day, Mara Keire and Christopher McKenna

Shipping Migrants in the Age of Steam: The Rise and Rise of the Messageries Maritimes c. 1870-1914

Author(s): Riccardo Liberatore and Christopher McKenna

Studio 54: The Discothèque that Reinvented Nightlife

Authors: Mario Stepanik and Christopher McKenna

Sugar: Sustainability, Consumer Sentiment, and Regulation

Author(s): Mimi Goodall and Christopher McKenna. In association with Walter Scott & Partners.

The "A1" Reputation of the Lloyd's Register of Shipping

Author(s): Charlie Harris and Christopher McKenna. In association with the Oxford Centre for Corporate Reputation.

The Alaskan fur rush and the Russian-American Company

Author: Dr Jonathan Tiemann and Professor Christopher McKenna

The Apple of My Eye: A History of René Magritte's, the Beatles', and Steve Jobs' Entwined Trademarks

Author(s): Emma Day and Christopher McKenna. In association with Novak Druce Carroll.

The Birth of the Modern Chinese Banking Industry: Ri Sheng Chang

Author(s): Vivid Lam, Oenone Kubie, and Christopher McKenna. In association with Walter Scott & Partners.

The Boom and the Busts: Mendocino County's Agricultural Revolution

Author(s): Charlie Harris and Christopher McKenna

The Chicago Merchandise Mart: How the World's Largest Commercial Building Fueled an American Political Dynasty

Author(s): Kevin M. Higgins, Oenone Kubie, Courtney Bruno, and Christopher McKenna

The Father of Japanese Capitalism: Shibusawa Eiichi's Vision of the Ethical Corporation

Author(s): Sean Valencia, Rebecca Orr, and Christopher McKenna

The Globalization of Mexican Tortillas: GRUMA and the Mass Production of Corn Flour

Author(s): Rosalía del Carmen Ríos Arreguín, Rebecca Orr, and Christopher McKenna

The Hudson's Bay Company: Royal Charters, Rivalries and Luxury Hats in the North American Fur Trade

Author(s): Jason Saldanha, James Haworth, and Christopher McKenna

To Infinity and Beyond: Pixar's Journey to Reinvent Animation

Author(s): Helen Scantlebury and Christopher McKenna

Union Cold Storage and the Birth of Multinational Tax Planning, 1897-1922

Author(s): James Hollis and Christopher McKenna. In association with Walter Scott & Partners.

Volkswagen Since World War Two: Rebuilding the Corporate Reputation of the World's Largest Car Manufacturer

Author(s): Charlie Harris, Jamie Haworth, Scarlett Mansfield, and Christopher McKenna. In association with the Oxford Centre for Corporate Reputation.