Mementos: Looking Backwards at the Honda Motorcycle Case, 2003-1973

McKenna C

Edited by:

Clarke, SH, Lamoreaux, NR, Usselman, SW

2009

Chapter

Book Title:

The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business

Stanford University Press

pp.

219 - 242

No abstract available

Keywords:

innovation; business case