Colin Mayer, CBE, is the Peter Moores Professor of Management Studies at Saïd Business School, and the former Peter Moores Dean of the School between 2006 and 2011. He is an expert on all aspects of corporate finance and governance, the regulation of financial institutions and the role of the corporation in contemporary society. His most recent book, Firm Commitment: Why the Corporation is Failing Us and How to Restore Trust, describes a new approach to thinking about the firm which turns it into the means of protecting our environment, addressing social problems, and creating new sources of entrepreneurship and innovation.